107: Becoming a Multi-Product Company (with Amir Salihefendić)
The Art of Product - A podcast by Ben Orenstein and Derrick Reimer

Derrick and Ben welcome Amir Salihefendić, founder and CEO of Doist. Ben was able to break away from Slack and uses Doist’s Twist app at Tuple for team communication. Also, Ben and Derrick share updates and experiences about their businesses that spark familiarity and advice from Amir based on his entrepreneurial adventures. Today’s Topics Include: Founder Therapy: Derrick helped talk Ben off the ledge and figure things out with Tuple Live and Learn: An entrepreneur starting a business is on a psychology rollercoaster Ben’s path forward to break past lull via positive momentum and mood Short-and-Simple Answer: Derrick should only focus on long-term goals for StaticKit Looking forward to new release of Todoist in a few weeks? New features added with emphasis on improving existing design and workflow 360 Review: Stop doing development, and focus time on CEO role and responsibilities Balancing Act: Difficult to start companies and launch multiple products; but worth long-term investment and effort Unless your target audience is college students and you enjoy fighting churn, Doist’s pricing strategy isn’t recommended Synchronous vs. Asynchronous: Working remotely may impact your mental health Links and resources: Doist Twist Todoist Success Ten Years in the Making with Amir Salihefendic of Doist Slack Rob Walling Fooled by Randomness Tyler Tringus Nathan Barry MicroConf Drip jQuery Adam Wathan WeWork Out of Beta Podcast Bootstrapped Web Podcast Art of Product on Twitter Derrick Reimer Website Derrick Reimer on Twitter Ben Orenstein Website Ben Orenstein on Twitter Tuple Tuple’s Pair Programming Guide StaticKit TinySeed Using Tailwind CSS with Next.js Level