87: Meta Podcasting
The Art of Product - A podcast by Ben Orenstein and Derrick Reimer

Ben boldly admitted to doing a “weird” thing. He started listening to “us.” Not necessarily for quality control, but to spark his memory about topics Derrick and he talked about in previous AoP episodes. As a result, Ben’s become addicted to listening to people building companies podcasts. Unfortunately, there’s just not that many of them. Derrick also admitted to listening regularly to previous AoP episodes. But more so during the early days of the podcast, when he was apprehensive about his own ability on the microphone and wanted to find ways to improve. Today’s Topics Include: Cool Podcast with Cold Open: Hit “Play” and start talking Autophagy: Putting a twist-tie on snack cabinet sucks, but benefits your body and brain Tuple’s most requested feature: Multi-way calls Successful Meta-habit: Surveys serve as way to get feedback on product features Potential strategies for setting a launch date for Tuple Art of Building a Product and Company: Word-of-mouth, referrals, affiliate programs Derrick’s Level Launch: Warm email reminder to whet people’s appetite Mini-funnel Metrics for Level Launch: 500 given access to Level via email 70% open rate for email 182 created user account 41 created a team Onboarding Process for Level: Step 1: Create user account Step 2: Demo account is activated Fork in the Road: Optimize each phase and equip people to make it through funnel to get feedback on Level Derrick’s Top 2 Priorities for Level: Documentation and more manual outreach Derrick gets Ben “Pricing” Orenstein’s advice on who needs Level the most Derrick’s Plan for Level: Repeat, refine, and resend Links and resources: Art of Product on Twitter Derrick Reimer Website Derrick Reimer on Twitter Ben Orenstein Website Ben Orenstein on Twitter Level Tuple The Art of Product: Episode 78 - Ultraworking with Sebastian Marshall Tuple’s Pair Programming Guide Derrick’s Level Manifesto Drip 113: Justin Jackson - Growing Transistor to $10,000/month GitHub Clearbit