045 Don't Use These Cheesey Screener Tactics

The Art of Sales with Art Sobczak - A podcast by Art Sobczak, cold calling and sales trainer

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Unfortunately, many people still think they need to "Get past the screener" in order to speak with a decision maker. Worse, there are trainers who teach this nonsense. Assistants (we don't call them screeners) see through these tactics, and that pretty much ensures the salespeople never get through. You'll hear what to avoid, and what TO DO to get the assistant working with you in getting to the buyer.