057 GUEST: Sales Truth, with Mike Weinberg
The Art of Sales with Art Sobczak - A podcast by Art Sobczak, cold calling and sales trainer
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There has been a lot of false and misleading advice spread about sales and prospecting, and what does and does not work. Mike Weinberg has stepped up and called BS on a lot of it, in a big way, in his new book, "Sales Truth." In this episode, he shares with Art some of the nonsense that is out there, and the Truth about what is working--still.