178 A Simple, Conversational Question to Respond to Resistance
The Art of Sales with Art Sobczak - A podcast by Art Sobczak, cold calling and sales trainer
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Most sales training has it all wrong about how to respond to resistance and objections. Usually the suggestion is to come back with an argumentative rebuttal. Instead, get the other person to open up with this very simple, conversational question that you can easily adapt to your situation.
