211 How to Find Out the Reason Behind Their Question

The Art of Sales with Art Sobczak - A podcast by Art Sobczak, cold calling and sales trainer

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When we get a tough question, and answer it without first knowing why the person asked it, we could dig a hole for ourselves. Salespeople do all of the time. The best option is to find out why they asked, so we can then determine exactly how to answer. You'll hear examples of exactly what to say in these situations.