268 Script it, or Wing It? Best: KNOW IT
The Art of Sales with Art Sobczak - A podcast by Art Sobczak, cold calling and sales trainer
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The worst sales advice you could ever get is, "Just be yourself. Don't have a script. Let it flow." What if a doctor or lawyer did that? You'll always sound smoother when you're prepared, and the ultimate goal is to reach the level of "knowing" what to say. You'll hear how to do it in this episode.
