292 Here are the Real ABC's of Sales
The Art of Sales with Art Sobczak - A podcast by Art Sobczak, cold calling and sales trainer
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The old mantra is that the ABC's of sales are "Always be closing." Not only is that wrong, but it adds to the negative stereotype of salespeople. The beneficial, real ABC of closing is "Always be curious." Art explains why, and what you can do to enhance your curiousity muscle.
