297 GUEST: How to Prevent Stuck Deals, and Get them Unstuck if they Do, with James Muir

An even bigger problem than losing out to a competitor is losing a deal due to no decision.    James Muir wrote an entire book on how to prevent deals from getting stuck in the first place, and then how to get them unstuck.   In this episode he shares what to do to prevent stalls, the five issues that cause deals to stick, and exactly what to do and say to get them unstuck.