44: Tim Kobe | The Importance of Designing for Human Outcomes

Tim Kobe is a design leader, author, and founder of the globally recognized strategic and experience design firm Eight Inc. For over 30 years in design and a leader in innovation and Branded Experience, Eight Inc. has worked with companies such as Apple, Virgin Atlantic Airways, Nike, Lincoln, and Citibank. The firm takes an interdisciplinary and holistic approach, working across traditional disciplines and strategy, architecture, exhibition, interior design, product, communications, and branding. Tim has been featured and recognized for his work in prominent publications like Harvard Business Review, Bloomberg, The Economist, Dezeen, and Fast Company. His most recent book, Return on Experience, published by ORO Editions will be released this year. In this week’s episode of The Artificial Podcast, Nick chats with Tim Kobe about the importance of designing for human outcomes. Tim shares how he founded Eight Inc. and how his journey in experience design ultimately led him to the doorstep of Apple and the late Steve Jobs, and how Eight Inc. ultimately became known as Apple’s “best-kept secret”. Tim talks about what he thinks Steve’s outlook would be on today’s current tech climate and reveals how Steve would consistently approach technology and problems that led to some of Apple’s most successful products. Nick and Tim discuss some of the growing problems in the technology industry that have presented themselves, and Tim shares how he thinks that by always focusing on the human outcome with technology a lot of these problems can be overcome. Tim also shares his thoughts on Artificial Intelligence and voice assistant technology and how he envisions the technology evolving over the next decade. How to contact Tim: Email: [email protected] LinkedIn: https://www.linkedin.com/in/timkobe/ Learn more about Eight Inc.: https://eightinc.com/ Pre-Order Tim’s latest book: https://amzn.to/2VkvV29 Follow The Artificial Podcast on: Facebook: https://www.facebook.com/theartificialpodcast/ Twitter: https://twitter.com/theartificialp YouTube: https://bit.ly/3bC2Sw2 Follow Nick On: LinkedIn:  https://www.linkedin.com/in/nick-myers-0794/ Twitter: https://twitter.com/therednickm Instagram: https://www.instagram.com/therednickm/ Want to learn more about how RedFox AI can help give your brand a voice through the power of AI and Voice-First? Visit https://redfox-ai.com. If you or anyone you know is interested in being a guest on The Artificial Podcast send an email to [email protected].