039: Taking a Coaching Approach to Selling

Claire Croft, Executive Coach and Director at Corporate Punk, a Specialist Change coaching practice, talks with Rob Lawrence about her journey into the coaching arena, sharing her high-profile marketing backstory and how her focus has always been to inspire positive change. Claire shares how she remains connected to the realities of being a senior business leader today and how the Corporate Punk coaching style enables her to witness the challenges of achieving positive change within an organization. Resources for this episode