Entrepreneurship Feature: Thinking about sales and customer engagements

Aubrey speaks to Andisa Ramavhunga, Group Chief Advisor at Ntiyiso Consulting Group, on “thinking about sales and customer engagements”. When considering sales and customer engagement in South Africa, key factors include understanding the diverse market, leveraging digital channels like mobile and social media, prioritizing personalized communication, building strong relationships through cultural awareness, and utilizing local payment methods to effectively engage customers across different demographics and economic levels. See omnystudio.com/listener for privacy information.