How to promote your category without sounding like an idiot

Isn’t it frustrating that you have a good product or service, but still people don’t want to buy from you? It happens because they don’t have any desire to buy your product. In this episode, Rasmus will discuss how you create a desire for your product and why authentic content methods should be a part of your demand-generation strategy. First, you must change your customers’ perspectives. You don’t promote your product, but you promote the category. You need to show them why the current way of doing things is not working and what is the new way of doing things. This is how you create the desire for a solution. And if you are the one helping them to reframe their perspective, they will likely want to buy from you. Welcome to our The Authentic Content Podcast hosted by Rasmus Basilier. Here we talk about creating authentic content that helps B2B businesses, and marketers to be Known, Liked, and Trusted in their market. Each idea will be explained with relevant and practical case studies for easier understanding. Who is Rasmus Basilier? Rasmus Basilier is the CEO of The Authentic Content, based in Finland. He has been a coach and mentor of 100+ companies to scale sales. Hence, based on previous experience, Rasmus has been making content to share tips to B2B, B2C business, marketing managers to reach their customers with authentic content. We hope you enjoyed this episode of The Authentic Content. Rasmus Basilier would love to hear from your opinion. Feel free to connect with him on LinkedIn TikTok , Instagram, and Facebook and subscribe to our YouTube channel!