Identio's Authentic Content Making Journey

Can you imagine running a company and not having any sales team but still making money? Sounds impossible, right? Then let’s meet the company Identio, a 30 people software consultancy company where the only salesperson is the CEO of the company Joonas Korgan and he has been doing it through Authentic Content. I had a good time making the podcast with Wille Heino, the creative brain behind Identio’s content. In this episode, we will cover Identio’s authentic content-making method and how it can lead a company to make money. Here, me and Wille share: 1. Why they started making content and how helpful it was for them. 2. How writing on LinkedIn can be a good way to start expressing yourself. Joonas Korgan writes 6-10 LinkedIn posts and he expresses his feelings without any filter through writing. 3. Do not process your content too much, it can slow you down, just share useful information through your content. 4. Document your journey, create personal branding, be yourself, and share your unique perspective to the world. 5. You might feel silly at the beginning of making content, but once you start to see the results, you will know that it was worth it. ____________________________________ WHO AM I?I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! Feel free to connect with me on Linkedin, TikTok, Instagram, Facebook, or Subscribe to our YouTube channel! for upcoming episodes :) #authenticcontent #contentcreation #b2b #contentmaketing