Vilpe: An industrial B2B business wins sales by simple TikTok videos

In this episode, Rasmus discusses about Vilpe, an ordinary Finnish B2B company in the building industry. A year ago, they decided to experiment with TikTok and gained over 100,000 followers and 2 million likes with videos averaging 4,000 views. Despite having a basic corporate website, they managed to generate sales from their TikTok presence, demonstrating the power of authentic content. So, what did they do to get people know, like and trust the brand? Let's figure it out through this 2-minute episode! Subscribe, stay creative, and more in depth analysis of Vilpe and cases similar is in the pipeline! :) _________________________________________ Who is Rasmus Basilier? Rasmus is the CEO of The Authentic Content Company, based in Finland. He is a sale coach and mentors for 100+ companies explores how startup managed to scale, found their methods and shared his insights on how magical sales results are delivered. This podcast channel is aimed to share helpful tips to create authentic content that can help B2B business, marketers or creators to be Known, Liked and Trusted in their market. Connect with Rasmus via: Linkedin: https://www.linkedin.com/in/rasmusbasilier YouTube: https://www.youtube.com/channel/UC0_zZsAfiguBO9eu_cieU0g