Vilpe: An Industrial Company's TikTok Journey from 0 to 100,000+ followers

Can you make money as a B2B company from content on TikTok? Vilpe can, and so can you. In this episode of the Authentic Content Podcast, we sit down with Maria Erikslund from @VILPE, an industrial company that dared to step into the world of TikTok. It's a journey of skepticism turned into success as they went from having no presence on the platform to reaching over 100,000 followers. VILPE, primarily an industrial B2B business, caters to a niche audience of roofers, planners, resellers, and architects. You might wonder, why would such a company want to venture into the realm of TikTok, a platform known for its younger user base and playful content? In this episode, you will find Maria unveiling: 1. Their strategic approach: Why they decided to shift their primary social media channels to TikTok and LinkedIn, and why Facebook and Instagram were deprioritized. 2. Challenges they faced 3. Remarkable results they achieved From the initial hesitation to the moment their content started going viral worldwide, this story is a testament to the power of authentic content. If you're curious about how an industrial company can leverage TikTok's immense reach and creativity to target a niche B2B audience, this episode is what you need. You will discover the secrets behind VILPE's TikTok success and gain valuable insights into the world of industrial marketing in the digital age. Whether you're a marketer, business owner, or simply someone interested in the ever-evolving landscape of social media, this episode has something for everyone. Join us for an inspiring conversation that shows how TikTok can be a game-changer for businesses you might not expect! 🤩 ________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! Let's connect with me at Linkedin, TikTok, Instagram, Facebook or Subscribe to our YouTube channel for upcoming content! :)