Episode 119 - Finding Out Your Prices Are Too Low With Ryan Giddings

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Recorded live at ITTC 2023, David and Lucas are joined by Ryan Giddings, owner of Church Street Garage.Topics discussed:How did you get into the industry? (0:00)What makes a good shop? (6:06)What will happen if you don’t talk to the customer? (14:11)You buy the blue sky. (19:47)Hard to work for while in a tech position. (22:02)Do you ever put your dad voice on? (24:00)How can losing clients lead to burnout? (29:03)Raise your rates! (37:37)The problem with comparing yourself to plumbers. (44:07)Knowing what the shops around me are charging. (51:21)Working for people who can't afford to pay you. (53:07)Educating consumers on how to get discounts. (1:00:31)Complaints from customers about trucks. (1:02:33)