Episode 120 - The Financial Challenges Behind Diagnostics With Michael Christopherson

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, recorded live at ITTC 2023, David and Lucas sit down with Michael Christopherson, Diagnostic and Immobilizer Tool Specialist at OE Alternatives. Topics discussed: 00:05:49 Pay diagnostic techs a salary.00:06:24 Financials surrounding diagnostic work is challenging.00:17:43 Skilled diagnosticians are in demand.00:19:23 There's a need for change in the automotive industry.00:24:14 Planned obsolescence in automobile manufacturing.00:34:45 Education system needs reform for critical thinking.00:35:27 Education system undervalues blue-collar workers.00:43:47 Charge what you're worth.00:47:09 The customer misunderstands car issues.00:55:30 Right to repair is crucial.00:59:18 Complexity of modern vehicles01:02:21 Repairing circuit boards can save money.