Episode 142 - Defying The Odds & Forging New Paths With Military Veteran, Shop Owner, & YouTube's Ford Boss Me: Rich Poisso

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode of the Changing The Industry Podcast, Lucas Underwood and David Roman have the privilege of delving into the remarkably resilient life of Rich Poisso. From a turbulent upbringing to defying unions, dealing with health issues, and employing gut-wrenching honesty, Rich paints a vivid portrait of an individual molded by choice over circumstance. 03:25 Returned damaged Dodge Charger to Chicago Enterprise.10:28 Aggressive keto diet linked to kidney stones.11:34 Carb-loading led to overindulgence and regrets.21:06 Uncle and aunt got custody of us.25:23 Childhood abuse, buying cigarettes for mother, scars.31:06 Male cop connects dots on body, finds drugs.37:21 Foster care funding uses deceased grandparents' Social Security.39:30 Escaping the system for family's love.44:14 Medical issues from Germany travel cause stomach pain.51:48 Car work saved my life, added structure.55:31 Emotional writing brings out violent tendencies.01:04:15 Fair pay, care, and training without unions. Avoiding issues and promoting prosperity.01:06:55 Inventory tracking is crucial; lack of preparation hurts.01:15:06 Leaving union for better opportunities at Dundee Ford.01:20:57 Advice ignored, regret follows. Father knew best.01:22:11 Longing for the family while pursuing career goals.01:28:31 Owners need to set clear expectations for employees.