Episode 144 - From Customer Conflicts to Industry Innovations with Arun Coumar

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, Lucas Underwood and David Roman welcome Arun Coumar, the mind behind Driven Auto Co in Union City, CA. Their discussion cuts to the heart of auto industry challenges, focusing on the ethical complexities of service pricing and customer service relations.Coumar shares his transition from finance to auto entrepreneurship, bringing to the fore the delicate dance required to navigate customer expectations and the fallout from service errors. The episode illuminates the pressures on shop owners to balance top-tier service with savvy business management and the pivotal role of transparent communication.00:00 Started free, built confidence, pursued own business.07:28 Decisive career shift to automotive industry consulting.11:04 Creating intake form transformed the shop's operations.18:03 High quality, but lacking in customer service.26:41 Free evaluation, up to $250 if needed.28:03 Transitioned traditional shop, led improvements, became shop coach.35:02 Struggling with tax code, hope to save time.42:53 Bought stake, grew business, clashed with partner.47:35 Beware, a car will break your heart.54:07 Cylinder heads cleaned, new gaskets, unexpected repair.59:09 Complex repair, additional costs may arise. Trackable.01:02:43 Apology for shortage, followed by repair process.01:05:30 Change perception of cars and service data.01:10:46 Disagreement with podcast, proud of opinion.