Episode 146 - Is ASE Certifying Skills or Exploiting Technicians With Mike Cleary & John Firm

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTechTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros In this episode, recorded live at ASTE 2023, Mike Cleary and John Firm join David and Lucas to unravel the contentious topic of ASE certification, dissecting its authenticity and efficiency. 00:00 She never communicated, leading to misunderstandings.05:30 Regret and introspection following recent loss.11:27 Raising the minimum wage to address low income.17:13 Certifications don't guarantee competency in industry.21:38 Judge Phil Gin is a fair and brilliant man.26:18 Request to participate in test via Facebook.34:47 ASE certification lacks consumer influence, affects technician attitude.42:13 Parent expressing concern over mandatory school mask policy.42:57 Disagreement over masks and school closures.48:51 Richard King developed King Ranch from nothing.59:13 Conferences focus on revenue, lacking member value.01:05:04 Coaching prioritizes company culture and purpose over KPIs.01:07:35 Challenging entities to provide discounted member training.