Episode 215 - Upending Automotive Credentials With The AVTECC Initiative With David Macholz

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABEShop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitabilityTransform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.Simplify payments. Streamline operations. Check out 360payments.com today!In this episode, Lucas and David welcome David Macholz, the President and CEO of AVTECC (Advanced Vehicle Technology Education and Credentialing Coalition), to discuss the evolution of the automotive education industry. David shares his journey from a career in education to leading a company focused on reimagining vehicle technology education. The conversation highlights the need for performance-based certification to address the industry's skills gap. David also emphasizes the importance of moving beyond traditional testing to ensure technicians have the competencies necessary for today's advanced automotive technologies.00:00 Lack of Professional Pathways09:46 Substitute Teaching at BOCES13:37 Reflecting on Career and Education Choices20:10 ASE Certification Boosts Technician Salaries22:58 "AvTech: Redefining Learning Approaches"27:03 Diverse Learning Styles Explored36:48 Rethinking Student Credentialing Methods42:06 Questionable Accreditation Practices43:04 Credentialing Standards vs. Budget Priorities53:19 Marketing Recognition Impacts Perception57:23 EV Safety Certification Overview01:02:13 "Industry Lacks Essential Education"01:06:12 Seeking Support for Innovative Industry Advancement01:14:09 Engaging Founding Supporters01:15:50 Gratitude for Industry Support