Rewrite, Redevelop, and Rebuild: The Hard Choices That Led to the Success of Perx Technologies

Anna Gong was brought into Perx Technologies in late 2014 as CEO to lead the Singapore-based lifestyle app company through its next stage of growth. But instead of scaling things to greater heights, Gong found herself shutting down the core business and turning what was a consumer-focused business into a full-tilt enterprise SaaS platform. Why her plan worked so well.