Building Partnerships & Harnessing the Power of Success

This week, the Media Mavens talk with Erik Keosky-Smith, Chief Growth Officer of Hownd. Playing a significant role in B2B and B2C marketing, Keosky-Smith has been with Hownd the past few years, with a major focus on “Fun, Yum and Zen” companies. Taking a riskier approach, Keosky-Smith and the rest of Hownd are all about giving clients minimal risk when working with them, making it clear they will not be paid until they deliver something for their clients. “It’s a true performance-based marketing platform and more importantly, we also run it for them.” Keosky-Smith said. With the Mavens, Rubenstein discusses Hownd’s journey through the pandemic, working with over 1000 businesses, never holding clients to contracts and creating the most efficient services possible for said clients. Tune in this week to learn about “Building Partnerships & Harnessing the Power of Success” and what goes in to running the best B2B and B2C experiences possible!