Educating & Inspiring: The ABC's of Sesame Street

This week, the Media Mavens meet up with Ira Rubenstein, Chief Digital and Marketing Officer at PBS. With over 20 years in the world of entertainment, Rubenstein has held a variety of reputable positions, including Executive Vice President at Marvel Entertainment and Executive Vice President of Digital Marketing at 20th Century Fox before joining his current home at PBS. With the Mavens, Rubenstein discusses the importance of PBS's educational programs (particularly for the younger generations), important lessons he has learned from his career, and how PBS has helped provide educational programming to children across the country during the COVID-19 pandemic. “As a system, our membership stations really rose to the challenge as kids were sent home and became, in many cases the way that they [the kids] were provided remote learning, because not everyone has broadband…” Rubenstein said. Tune in this week to learn about “Educating & Inspiring: Giving the Public What They Want” and how much goes on behind the scenes to bring your favorite educational programming to the screens!