Going Full Throttle on Social Communities

This installment of The Axis Effect features Estelle Lacroix, Managing Director at The Britley. With a career in hospitality, Lacroix has seen herself in various roles in California’s high-end social scene before joining The Britley. Although their preliminary stages began before the pandemic, Lacroix faced an exciting challenge when tasked with building a community at a time when in-person contact was forbidden. As adaptive as ever, she leveraged The Britley’s position as a place where members could go out and meet new people once sanctions were lifted to allow in-person meetings again. Lacroix discusses the industry of members-only social clubs, how they evolved with the pandemic, and how The Britley can hold hospitality to the highest standard and expect proper behavior from its members.  To learn more, tune in to “Going Full Throttle on Social Communities.”