Living in a Virtual World

The Mavens team talks with the award-winning Rene Amador, an AR/XR Tech Evangelist. Winner of the “Best AR Experience” at CES DreamlandXR 2020, Amador has spent nearly two decades producing content, directing hundreds of pilots and commercials. Now, Amador is running his Co-Founded group ARwall, a technology company helping various brands immerse their products in the world of AR/XR/VR. “There’s nothing right now for interactive AR/XR experiences. We’re seeing an opportunity to build out that type of system and platform for other developers to create this type of content.” With the Mavens team, Amador discusses his recent work on the HBO-series “Watchmen,” the growing popularity of green-screen technology with Zoom, and Media Mavens Podcast Host Sarah Miller’s favorite project of Amador’s, an AR gaming experience at M&Ms world. Tune in to learn more about “The Cutting Edge of Consumer Experiences with AR/VR” and how AR experiences may find their way into your daily life!