Richard Herring on podcasting

In this specially recorded session from the Radio Academy's Radio Festival 2014, Richard Herring, comedian, writer, online trailblazer and creator of the semi-legendary Leicester Square Theatre Podcast, chats to Absolute Radio's Geoff Lloyd about how he has become a podcasting sensation. He talks about how he shapes his brand, about mixing in free content and about engaging with his audience by building an active Herring community.