BBP 096 : Business Copycats: How To Deal With Them The Smart Way

You’ve likely worked hard to create the identity for your business, from your branding to your products and services. It is not something you just came up with overnight, chances are it took you some time to brainstorm ideas on how to make yourself unique from your competitors, then suddenly you come across someone else with suspiciously similar branding to yours. Have you experienced someone copying your promotions or social media posts maybe even your business’s branding as well?  If you have, then you might be the victim of a business copycat, I say might for a very good reason, which I’ll explain more about in the episode. So how can you tell if someone is being a copycat or not and what should you do about it? In this episode, we’ll explore all angles of this often very annoying business right of passage . . . and my views might not be quite what you think, certainly not what you’ve heard before. Check out the episode, but before you do I would like to invite you to a FREE online training workshop I’m holding all about getting more clients for your beauty business.  Interested?  Click the link below and I’ll save you a seat! https://www.beautybusinesspodcast.com/secrets    Episode Highlights and Takeaways: Quick Reminder: What is Your Brand? (2:19) Copycat or Not (3:15) What To Do When Someone is Copying You (4:53) Copycats: Does It Matter? (9:00) Imitation Vs Copycat (18:00) Preemptive Measures to Deter Copycats (19:22)   Sharing is Caring! “Want to be ahead of the competition and stop copycats having any effect. Focus on being you, serving your clients, building your OWN business, and NOT on what others are doing.”   Help a colleague or someone you know who’d be interested in sharing this quote or episode.