BBP 130 : The One Mistake You’re STILL Making on Social

Have you fallen into the “social media trap” that most business owners have these days? You understand the need to use social media to promote your business, but in the overwhelming array of platforms and then options within them, you’ve likely missed the point of using social in the first place. Have you ever posted for the sake of posting?  Do you check the number of likes, comments, follows and shares your posts receive only to track the numbers and then move on to the next thing? You’re not alone! The only reason to use social media for your business is to start conversations. Conversations that lead to clients. Let me help you with that in today’s episode as I uncover the strategy I’ve been using to turn posts into profits simply by having a conversation. Listen Now: Apple Podcasts | Spotify | Google Podcasts . . . or click the player above to listen right now.   Episode Highlights and Takeaways: The Only Reason You Should Be Using Social Media (5:26) The 4 Mistakes People Make on Social Media (8:10) Theory of Conversational Sales (12:48) How to Make The Most of Your Social Posts (16:33) Sharing is Caring! “Those that interact with you on social media are telling you they’re interested in what you do. Stop treating likes and follows as numbers and start having conversations instead.” – Adam Chatterley – Help a colleague or someone you know who’d be interested in sharing this quote or episode.