BBP 139 : The Truth about Promo Codes

Promo Codes are a fantastic way to get clients and increase revenue. But, they’re also an incredible way to lose a LOT of money in your business too. If you’ve listened to pretty much any of my podcast episodes before, you’ll already know my stance on discounts. And while Promo Codes typically involve some sort of discount, they’re actually the best type of discount to use and, if you follow my advice, the safest. So if you want to use Promo Codes to make you more money rather than cost you your business, then check out this week’s episode. Listen Now: Apple Podcasts | Spotify | Google Podcasts . . . or click the player above to listen right now.   Episode Highlights and Takeaways: What are Promo codes? (6:28) Four key blocks (8:58) Discussing Discounts (11:00) It’s all About ROI or “Return of Investment” (12:05) The bad side of promo codes (16:20) The good side of promo codes (17:38) A “Timely” Intervention (23:37) Do’s and Don’ts of Promo Codes (26:00) Links:http://www.beautybusinesspodcast.com/workwithadam Sharing is Caring! “If used incorrectly, Promo Codes are like a bad discount. They can just eat away all of your profit and more. But used correctly they can be the best strategic discount out there.” – Adam Chatterley – Help a colleague or someone you know who’d be interested in sharing this quote or episode.

Om Podcasten

Adam Chatterley from BeautyBusinessSecrets.co brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and knowledge. Normally you would need to travel to industry events and seminars, plus invest significant money to learn from this calibre of speaker, consultant or presenter, but here you’ll get is all straight to your pc or mobile device all for FREE.