BBP 161 : How to Beat The Recession

Everyone’s banging on about the coming recession, which, guess what … leads to a recession. But the media wants to prey on your fear and worries about this looming supposed evil recession, but around here we welcome a recession. History has shown that a recession provides the biggest opportunities to grow. Plus the beauty industry has “the lipstick effect” going for it. Now that doesn’t mean you can sit back and relax, ignoring the world around you while the money rolls in. But a couple of small tweaks to your business will set you up to capitalise on any opportunities that come your way and ride that recession wave to even faster growth. So let’s get you set up the beat the recession. If it comes . . . (although it probably will).