BBP 174 : The Beginners Guide to SEO

The Beauty Business Podcast - A podcast by Adam Chatterley : Spa and Salon Business Strategist, Speaker and Writer

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So you’ve got your website built . . . that was fun! Now how on earth do you get people to see the damn thing? Well, beyond telling people about it, this is where the mystical world of S.E.O. comes in. Note: S.E.O. stands for Search Engine Optimisation, which still doens’t mean much, but we’ll cover all that. Learning SEO seems daunting and scary, but can be simple and straightforward if you know what you’re doing. That’s what our guest discovered when she shifted from beauty therapist to a website developer. Come and meet my former client turned Website wizard, Jules White, and discover how SEO helped her to land more clients, and her clients to land even more clients. ========================================== EPISODE HIGHLIGHTS: Jules' Journey from Beauty to Website (5:16) What is SEO? (12:00) How important SEO is to small businesses (13:30) GMB and SEO (15:55) Checking Your Analytics (17:55) Top SEO Mistakes (23:50) Tips for better SEO (32:45) Afterword from Jules (38:02)