BBP 183: The Magic Word That Will Fill Your Appointment Book

We tell our kids the magic word is "please". However, "please" won't get you very far in business. There's a different magic word you want to use if you want those gaps in your appointment book to be a thing of the past. Because, once you hear it . . . and understand the power and science behind it, it will get you more bookings whether you like it or not. What's the "business" magic word? Listen to the episode, and I will reveal all.