348: Gary Pope - Harry Potter Weddings: Niching Down and Going Beyond Expectations

Gary Pope is a self-proclaimed Geeky Wedding Photographer. We discuss the importance of niching down when marketing yourself and why it’s important to find the right audience in order to better align with your goals. Gary shares his story of learning how to use his camera for YouTube videos and taking photos for a whole year before he realized he loved wedding photography.Big Take AwaysFind your niche and stand outAlways keep learningPay attention to guestsFind a way to stand outBe a friend w...