How to Leverage the Complexities of Memory to Drive Behavior Change

On this episode of the Behavior Change podcast, Greg Stielstra, Senior Director of Behavioral Design at Lirio, Matt Johnson, Professor of Consumer Neuroscience and Neuromarketing and Prince Ghuman, Professor of Neuromarketing and Entrepreneurship at Hult International Business School, discussed the science behind human memory, including how to make memories, how to shape them, and how our memories influence the decisions that chart our future.