Toast - Phones 4u

The mobile phone retailer, Phones 4u, was hugely profitable, so why did it have to close all of its 700+ shops? The BBC Business journalist, Sean Farrington and the entrepreneur, Sam White discover how Phones 4u ended up toast with help from expert guests including:John Caudwell - Phones 4u founder Nikki Barrow & Chris Papageorgiou - former Phones 4u staff membersIan White - editor of Mobile News magazineProduced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.You can email the programme at [email protected] free to suggest topics which could be covered in future episodes.Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds