Learning from embedded FinTech leaders at Traction

"Shopify Pay still uses Stripe and they have some crazy scale." Immad Akhund (CEO, Mercury) and Jon Fry (CEO, Lendflow) join BetaKit's Douglas Soltys onstage to discuss how startups can embed FinTech into their products, increase revenue, and avoid the hidden icebergs. Recorded live at Traction Conference 2022. Sponsored by Linebox and Thinksound.