Why Heirlume wants to become the GoDaddy of trademark registration

"It's hearing those stories of small business owners literally losing everything overnight... that prompted me to look at ways of leveraging technology to solve this problem for them." Heirlume co-founder and CEO Julie MacDonell explains the Byzantine process of trademark registration, the potential risks for startups, and the importance of building diverse companies. Sponsored by Xero. Produced with support from TWG.