What is Strategy and How to define it?

Benjamen Walsh from The Better Business Analysis Institute discusses What is Strategy, How do define Strategic Objectives and how they relate to Business Analysis? Strategy refers to a set of actions and decisions made by an organisation to achieve its long-term goals and objectives. Strategy and Business Analysis are closely related as they both involve analysing the business environment and making informed decisions. Business Analysis provides valuable inputs to the strategic planning process by identifying areas for improvement, evaluating potential opportunities, and assessing the feasibility of strategic initiatives. Strategy, in turn, guides the direction of business analysis efforts by setting the overall goals and objectives that need to be achieved. By aligning business analysis activities with the strategic objectives, organizations can ensure that their efforts are focused on delivering value and driving success.