How Starbucks grows sustainable by storytelling from the inside out | Victoria Cornwall - Starbucks

The Better Different | We Kill Mediocrity - A podcast by Thebetterdifferent.com - Dennis van der Locht

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Starbucks is one the biggest brands worldwide and keeps growing in a sustainable way. Victoria Cornwall is a big part of that as Partner Communications Manager for Starbucks EMEA. She talks about storytelling, branding from the inside out and growing big by staying small. A must-listen for all the companies that want to grow! The 3 gives you three optimization points for your website that you shouldn't miss.