Influence buying behaviour with sensory branding | Dr. Charles Spence - University of Oxford S01E01

The Better Different | We Kill Mediocrity - A podcast by Thebetterdifferent.com - Dennis van der Locht

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Business

Use multi-sensory marketing and branding to create an experience that influences buying behaviour. In this episode we talk to Dr. Charles Spence from the University of Oxford at the Transform Conference in Londen. Also in the 3, we list three reasons why brands should join Meerkat and/or Periscope today! Enjoy the podcast and let me know what you think on Twitter @Dennisvdlo