Betting On It, S1 E3: A masterclass in gamification w/ Yu-Kai Chou

BettingStartups.com brings you Season 1 of Betting On It, an 8-episode series that follows one betting industry startup as it gets investor-ready ahead of its seed funding round. In this episode, Drew and Sahil from BetsBooster are joined by the world's top gamification guru, Yu-Kai Chou. This episode was an absolute masterclass in game mechanics, which is especially relevant to B2C products. They discuss: The Octalysis Framework for Gamification & Behavioral Design Which game mechanics best align to sports fans' passion for their teams  How to think about designing the optimal user referral program   Betting On It is made possible by GeoComply, which provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. To learn more, visit: www.geocomply.com   Btw: did you know we have a newsletter? The Betting Startups Newsletter is the easiest way to keep your finger on the pulse of the betting industry's rapidly evolving early-stage ecosystem. New issues weekly. ⚡Subscribe Now⚡