Betting On It, S1 E7: Building a marketing blueprint w/ James McLoughlin

BettingStartups.com brings you Season 1 of Betting On It, an 8-episode series that follows one betting industry startup as it gets investor-ready ahead of its seed funding round. In this episode, Drew and Sahil from BetsBooster are joined by James McLoughlin from Stirling Mac, who shares a ton of practical, actionable marketing advice. They discuss: The basic set of 'marketing musts' for any B2C mobile app  App store optimization, and which specific tactics help drive organic downloads using ASO Why and how to use storytelling in content and creative to build brand awareness How to leverage influencers to promote products, and best practices for engaging with them Launching and running an affiliate program Driving virality through incentivized user referrals    Betting On It is made possible by GeoComply, which provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. To learn more, visit: www.geocomply.com   Btw: did you know we have a newsletter? The Betting Startups Newsletter is the easiest way to keep your finger on the pulse of the betting industry's rapidly evolving early-stage ecosystem. New issues weekly. ⚡Subscribe Now⚡