Ep. 115: Personalizing the player experience w/ Matthew Gilbery & Rob Davis from Optimove

Ep. 115 features Matthew Gilbery & Rob Davis from Optimove, which is the #1 CRM marketing solution for the iGaming industry.   Hear them discuss: Rob’s background as co-founder of Graphyte, a personalization startup that exited to Optimove in 2022 The synergies between Graphyte and Optimove, and why the acquisition made sense for both sides How Optimove drives CRM marketing through player personalization When startups should consider building personalization into their marketing mix The role of AI in personalization, and how they expect to see that evolve as AI technology advances   Learn more 👇 ➡️ Optimove website ➡️ Matthew Gilbery on Linkedin ➡️ Rob Davis on Linkedin       -- This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.