How Abercrombie & Fitch Lost Its Shirt with CJ Franco and Leslie Liao | 64

In the late '90s, Abercrombie & Fitch CEO Mike Jeffries transformed the once defunct sporting goods store into the hottest brand in America. He did that by intentionally making Abercrombie & Fitch seem unattainable for any kids he deemed ""uncool."" But after crossing multiple lines with racial discrimination, offensive graphic tees, and absolutely appalling thongs for middle schoolers... Jeffries fell out of style. As sales continued to plummet, investors rightfully gave Jeffries the boot. Leslie Liao (The Tonight Show, Don't Tell Comedy) and CJ Franco (FBoy Island, The GOAT) join Misha to pull at the threads of Abercrombie & Fitch. Follow The Big Flop on the Wondery app or wherever you get your podcasts. You can listen to The Big Flop early and ad-free on Wondery+. Join Wondery+ in the Wondery app or on Apple Podcasts. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to The Big Flop on the Wondery App or wherever you get your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/the-big-flop/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.