As Consumers Seek Immersive Experiences, Tech Is Key

Thanks to the constant evolution of technology, the way we experience everything from trade shows to museums to shopping has become increasingly immersive. On this episode of The Big REthink, Cameron Uhlig, owner of Camagine Design, joins host Susan Campbell to discuss technology’s role in engaging customers and telling brands’ stories. They also consider the topic of troubleshooting and the challenges of forging human connections in an increasingly virtual world.