How Can Tech and Media Companies Capture Millennials’ Attention?

Contrary to their stereotype, Millennials are savvy, especially when it comes to the ways they use technology and consume media. Companies are catching on, and developing new strategies to capture this crucial market’s attention. On this episode of The Big REthink, Kate Ward, co-founder of Bustle and founder and CEO of The Dipp, joins host Brian Rowley to explain how. They also discuss niche fandom and the value of authenticity.