How Richard Branson’s Goldfish Miracle Taught Me What Matters Most in Business (Lesson 5 of 5) | Ep. 133

The Big Shift: The Business of Making a Difference - A podcast by Bill Baren

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Do you ever feel you have to pretend to be something you’re not in order to succeed in business? It just got safe to stop pretending! Richard Branson showed me that the only way to build the business you want is to be 100% yourself. And then you can work magic. Like the time his airline created a goldfish miracle for a young passenger that’s a blueprint for what all our businesses should REALLY be about.   Get a free copy of my book - YES: Conversations that Sell and learn my #1 strategy for talking to potential clients so they practically enroll themselves into working with you. Get your copy here → http://bit.ly/1LSDG5s