166: Floating Words and the Mechanics of Delight – with designer Michael Simmons

Michael Simmons, designer and CEO of Flexibits (makers of Fantastical and Cardhop) is Jeffrey Zeldman’s guest. Designing “professional but not professional boring” experiences. Usefulness versus “garnish.” How animation can convey brand values. Creating experiences instead of feature sets. Instagram vs Snapchat. “The car that sells itself” and marketing by letting the product speak for itself.